Why decaf needs its own drinks category
Let’s get one thing straight: decaf isn’t just a watered-down version of real coffee. It’s not regular coffee’s sad little sibling or a caffeine-free charity case. It’s a bold, delicious, stand-alone drink that’s long overdue its own seat at the grown-up drinks table. Right now, decaf is stuck playing understudy. It’s marketed as “just like…
